ROI yeElevator Advertising Display: MaModheru Emari & Nguva Yekubhadhara yeVashandi veZvivako

Semugadziri ane ruzivo rwemakore akawanda muindasitiri yekushambadzira masikirini eelevator, takaona huwandu huri kuwedzera hwevatariri vezvivakwa nevanoita zvekushambadzira vachiona masikirini edhijitari sechinhu chinopa purofiti yakajeka pane kungoshandisa mari chete. Chinyorwa chino chichakubatsira kujekesa pfungwa dzese dzemasikirini edhijitari eelevator—kubva pakudyara kwekutanga kusvika pakudzoreredza mari uye purofiti inoenderera mberi..

Nzira yeROI yeZviratidziro zveElevator Advertising

Kudzoka kwemari inoshandiswa pakushambadzira masikirini eelevator kunoenderana nechiyero chiripo pakati pe "mutengo wechidzitiro" uye "kukwanisa kuwana mari mukushambadzira." Ruzivo rweindasitiri runoratidza kuti avhareji yemari inowanikwa pagore yekushambadzira kwesikirini yekushambadzira yeelevator munzvimbo dzekutengeserana inogona kusvika kaviri kusvika kashanu pane mari inoshandiswa mumidziyo, chero bedzi michina nenzvimbo zvakakodzera zvikasarudzwa.

Danho rekutanga rekunzwisisa purofiti yekudyara nderekuona masikirini ekushambadzira eelevator se "madziro anogadzira mari." Nzvimbo dzekare dzemaposita eelevator dzinochinjwa mwedzi wega wega, nenzvimbo imwe chete yekushambadzira ine muganhu wemari yakaderera. Kusiyana neizvi, masikirini edhijitari anogona kuratidza mazana ezvinyorwa zvekushambadzira zuva nezuva kuburikidza nekutenderera kushambadzira kwakawanda, zvichikonzera mhedzisiro yakakura yekuwedzera mari.

Pakati pevatengi vanoshumirwa nefekitori yedu, avhareji yekushandiswa kwezuva nezuva pachidzitiro chimwe nechimwe muzvivakwa zvemahofisi inowanzova pakati pe3,000 kusvika 6,000, nepo yakanyanya kukwira muzvitoro. Huwandu hwekushandiswa hunosarudza zvakananga nzvimbo yemitengo yekushambadzira uye hunokanganisawo kutenderera kwako kwekudzoka.

Kusarudza zvakakodzera uye​sikirini yekuratidzira ye levator​ ndiyo nhanho yekutanga mukudzora mari yekutanga uye kuvandudza ROI.

Mhando nhatu huru dzemari inowanikwa

Mari inowanikwa kubva kuma "elevator advertising screens" haisi yekungotengesa nzvimbo dzekushambadzira chete. Zvichibva paruzivo rwedu rwekushanda nemazana evatengi vezvivakwa, kune nzira nhatu dzekuwana mari dzinogona kusanganiswa nekushandiswa..

Nzira 1: Kushambadzira zvivakwa zvemunhu oga

• Kana uri kambani inotarisira zvivakwa, chivharo cheelevator chinogona kutanga chashandiswa kusimudzira mabasa akawedzerwa kukosha, mabasa emunharaunda, uye ruzivo rwekushandira pamwe kwebhizinesi rwezvivakwa izvi. Modhi iyi haiunze zvakananga mari yekushambadzira, asi inogona kuvandudza mhando yemasevhisi ezvivakwa uye kugutsikana kwemuridzi, ichiwedzera zvisina kunanga mwero wekuunganidza uye mwero wekuvandudzwa kwemari yezvivakwa.

★ Zviziviso zvezvivakwa, kusimudzirwa kwezviitiko zvemunharaunda

★ Ruzivo rwekushandira pamwe kwevatengesi vakakomberedza

★ Kukurudzirwa kwemabasa anowedzera kukosha (kuchengetedza imba, kugadzirisa, nezvimwewo)

Nzira yechipiri: Kurenda nzvimbo dzekushambadzira

Iyi ndiyo nzira yakananga yekuwana mari. Kurenda nguva dzekushambadzira pachidzitiro kuvaridzi vezvigadzirwa, vatengesi vemunharaunda, kana masangano ekushambadzira, anobhadhariswa paCPM, CPT, kana mwedzi wega wega. Muzvivakwa zvemahofisi nezvitoro mumaguta epamusoro, mari yekurenda pamwedzi yechidzitiro chimwe chete cheelevator inowanzova pakati pezviuru zvakati wandei kusvika kumakumi ezviuru zveUSD.

Yemutengi sikirini yekushambadzira yeelevheta chigadzirwa ichi chinotsigira kutenderera kwezviziviso zvakawanda uye manejimendi yezviri mukati ari kure, zvichiita kuti zvive nyore kune vanoshanda kuti vagovere nguva dzekushambadzira nenzira inochinjika.

• Mari inodyarwa kwenguva refu nekambani (chibvumirano chegore negore)

• Kushambadzira kwenguva pfupi kwevatengesi vemuno (vhiki nemwedzi)

• Kutengwa kwezvizhinji nemasangano ekushambadzira

Mode 3: Masevhisi akawedzerwa kukosha kwezviratidziro zveruzivo

Pamusoro pekushambadzira kwakachena, masikirini eelevator anogonawo kutakura mabasa ebasa reruzivo akadai semamiriro ekunze, nhau, uye zviziviso, uye anogona kuzvishandisa sebasa rekuwedzera kukosha kubhadharisa mari yebasa rehurongwa kune manejimendi yezvivakwa kana kupa mapakeji ezvinyorwa zvakasiyana-siyana zve "ruzivo + kushambadzira" kune mapato ekushambadzira. Iyi modhi iri kuwedzera kuwanda mune mamwe mahofisi epamusoro-soro ekugara uye eGiredhi A.

Maitiro ekutengesa mitengo

Mitengo ndeimwe yemhando dzakakosha mu ROI models. Mitengo yakaderera zvakanyanya, uye nguva yekudzokorodza zvinhu yakaramba ichienderera mberi; Mitengo yakakwira zvakanyanya, uye huwandu hwenzvimbo dzekushambadzira huri kuwedzera. Kune nzira dzakawanda dzemitengo dzakajairika muindasitiri, dzinowanzo batanidzwa zvinoenderana neguta nemamiriro ezvinhu.

CPM mode (mutengo pavanhu chiuru)）

Inobhadhariswa pahuwandu hwevanoonekwa nevanhu chiuru, yakakodzera nzvimbo dzezvitoro dzine vanhu vakawanda vanofamba netsoka uye data rinoyerwa. Varidzi vemakambani vanoda kubhadhara data rekuonekwa nevanhu rinoyerwa. Vamwe vanoshanda vanobatanidza masisitimu ekuongorora akangwara anotungamirirwa neAI kuti vaverenge nguva dzekuonekwa kwevanhu zuva nezuva uye vagadzire mishumo yekushambadzira otomatiki, zvichiwedzera kukurudzira kwemitengo yeCPM.

CPT mode (inobhadharwa nenguva）

Mari inobhadharwa zvichienderana nehuwandu hwenguva yechipiri kana yenguva yekuratidzwa kwekushambadzira, senge masekondi gumi nemashanu pazuva kana masekondi makumi matatu pasvondo. Modhi iyi iri nyore uye yakajeka, uye ndiyo nzira inogamuchirwa zvakanyanya kune vatengesi vadiki nevepakati.

Rendi yemwedzi wega wega/yegore

Vashambadziri vanovhara nzvimbo dzekushambadzira mwedzi wega wega kana gore rega rega, zvakakodzera kune vatengi vanoshanda pamwe chete kwenguva refu. Mafuremu egore anowanzova nedhisikaundi, asi anogona kuunza mari yakagadzikana. Vashandi vazhinji vanopa nguva yekutamba yemahara kune vatengi vavo panguva yefuremu yeGore Idzva kuti vatengi varambe vachinamatira.

Kupatsanurwa kwechimiro chemutengo

Kuti uverenge ROI zvakajeka, zvakakosha kupatsanura mutengo muchikamu chimwe nechimwe. Zvichienderana nemakore ekutumira data refekitori yedu uye kuunganidzwa kwedata rebasa, mutengo wezviratidziro zvekushambadzira zveelevator zvinosanganisira zvikamu zvina zvinotevera..

Mutengo wemidziyo

Kusanganisira sikirini pachayo (LCD/LED), playback terminal (Android kana Windows board), power module, uye casing. Saizi yesikirini inotangira pamainji gumi nemashanu kusvika pamainji makumi matatu nemaviri, nemutengo wakasiyana zvikuru. Tinokurudzira kusarudza saizi yakakodzera zvichienderana nenzvimbo yeelevator uye daro rekuona, pane kutsvaga sikirini hombe usingafungi.

Mari yekuisa

Kusanganisira mabhureki akaiswa pamadziro, kuvaka waya, kugadzirisa network, nezvimwewo. Kana paine magetsi uye network interface mukati memota ye elevator, mutengo wekuisa uchaderedzwa zvakanyanya. Mamwe ma elevator ekare anoda waya yekuwedzera, uye zvinokurudzirwa kuti uongorore mutengo uyu pachine nguva.

Mari yekushandisa

Kushanda nekugadzirisa kwezuva nezuva kunosanganisira bhiri remagetsi, mari yenetwork, kuongororwa kwemidziyo, uye kugadziriswa kwezvikanganiso. Simba rinoshandiswa pazuva re lifti screen rinowanzova pakati pe0.5 ne1.5 kWh, uye chikamu chebhiri remagetsi hachisi chakakwira. Mari huru yekushandisa nekugadzirisa iri mukuongorora nemaoko uye kutsiva michina.

Mutengo wekugadzira zvemukati

Kana mushandi achipa mabasa ekugadzira zviri mukati, zvinofanirwa kuverengerwa mumari yekugadzira vashandi uye yekutenga zvinhu. Vamwe vashandi vanoshandisa template based content system kana maturusi ekugadzira zviri mukati anobatsira AI kuderedza mari iyi, uye mhedzisiro yacho yakanaka.

Kuverengwa kwenguva yekubhadhara mari yekudyara

Kudzokorodza kutenderera kunosiyana zvikuru mumamiriro ezvinhu akasiyana. Zvichibva padata rakajairika reindasitiri, mamodheru matatu anotevera ekutarisa kudzokorodza kutenderera anopiwa. Data chaiyo inogona kusiyana zvichienderana neguta, nzvimbo, uye kugona kushanda..

Nzvimbo yekuvaka mahofisi

• Avhareji yekufamba netsoka pazuva: vanhu 800-2000 (elevator imwe chete)

• Mari inowanikwa pakushambadzira pamwedzi nepakombiyuta imwe chete: mwero uri pakati nepakati

• Nguva yakajairika yekudzokorodza: ​​mwedzi 8-14

Zvakanakira zvivako zvemahofisi inyaya yekuti vanhu vanogara vakagadzikana, simba guru rekushandisa mari muhofisi, uye kuda kwevashambadziri kubhadhara mari yekubatsira vateereri vakanangana nazvo. Kumhanya kwekudzokorodza zvivako zvehofisi zveGiredhi A kunowanzo kurumidza kupfuura zveGiredhi B.

Nzvimbo yezvitoro

• Avhareji yekufamba netsoka pazuva: vanhu 3000-10000
• Mari inowanikwa pamwedzi pakushambadzira pakombiyuta imwe chete: yakakwira
• Nguva yekudzokorodza zvinhu: mwedzi 6-10

Nzvimbo iyi ine vanhu vakawanda, ine nzira dzakasiyana-siyana dzekushandisa, uye vanoda zvikuru vashambadziri. Asi nzvimbo idzi dzine zvinodiwa zvakanyanya kuti pave nekuonekwa kwescreen uye zvemhando yepamusoro, uye mari yekutanga yakawedzerawo zvichienderana neizvozvo.

Nzvimbo Yekugara

Avhareji yekufamba netsoka pazuva: vanhu 500-1500 (elevator imwe chete)

Mari inowanikwa pakushambadzira pamwedzi nepakombiyuta imwe chete: pakati nepakati kusvika pasi

Nguva yekudzokorodza zvinhu: mwedzi 12-18

Chakanakira nzvimbo dzekugara ndechekuti vagari vanofanira kupfuura nepadziri zuva nezuva uye kuva nevanhu vakawanda vanoonekwa. Asi mhando yemushambadziri inonyanya kuenderana nemararamiro emunzvimbo iyoyo, ine avhareji yakaderera yemutengo weodha. Kudzokorodza kwacho kwakareba, asi mukana wacho uri mukugadzikana.

Kana uri kuongorora zvinobuda muprojekiti chaiyo, unogona kutarisa mhinduro yechidzitiro chekushambadzira cheClient op kuti uwane mazano ekusarudza michina yakanangwa.

Maitiro ekuwedzera mari inowanikwa pakushambadzira

Mari inowanikwa nescreen imwe chete inogona kusiyana kakawanda pasi pemaitiro akasiyana ekushanda. Heano mamwe matunhu akakosha ekuvandudza atapfupikisa zvichienderana nemhinduro dzevatengi uye maitiro eindasitiri..

Saizi yechidzitiro uye kugadzirisa nzvimbo yekuisa

Kana sikirini yakakura, zviri nani, asi inofanira kuenderana nenzvimbo yeelevator uye mutsetse wemufambi. 19 kusvika 27 inches ndiyo saizi huru yenzvimbo yeelevator, uye mhedzisiro yakanakisisa inowanikwa kana yakaiswa pamusoro pemadziro emukati memotokari (nemutsetse wekuona wechisikigo). Nzvimbo yacho haina kururama, kunyangwe sikirini hombe inogona kutariswa.

Hunhu hwezviri mukati uye Carousel Rhythm

Hunhu hwezviri mukushambadzira hunokanganisa zvakananga kuda kwemushambadziri kuvandudza. Mifananidzo yakajeka, kumhanya kwakanaka kwekutenderera (zvinokurudzirwa masekondi 15-30 pakushambadzira), uye huwandu hwekushambadzira huri pakati nepakati (zvisingapfuure 20 paawa) zvinogona kuwedzera zvakanyanya kugamuchirwa kwevateereri uye kushanda zvakanaka kwekushambadzira.

Kuronga hurongwa kwakangwara uye mitengo inoshanduka

Nekushandisa sisitimu yekuronga nguva yakangwara, mitengo yakasiyana yekushambadzira inogona kuiswa panguva yekumhanya (mangwanani nemanheru) uye panguva yekumhanya isina kumhanya zvakanyanya. Vamwe vashandi vepamusoro vakatanga kuunza nzira yemitengo yeAI intelligent, vachigadzirisa mitengo otomatiki zvichibva pane data rekufamba kwetsoka panguva chaiyo uye mhedzisiro yekushambadzira kwekare, zvichikonzera kukura kukuru kwemari.

Portfolio yevatengi vakasiyana-siyana

Usavimba chete nevatengi vakuru mumwe chete kana vaviri chete. Varidzi vemabhizinesi, vatengesi vemuno, uye zviri mukati mevaridzi vezvivakwa zvinosanganiswa uye zvinoparadzirwa kuti zvive nechokwadi chekuti mari inowanikwa inogadzikana uye kudzivirira kukwira kwemari kunokonzerwa nekurasikirwa nemutengi mumwe chete.

Zvinhu zvakakosha zvekuvandudza ROI

Tichitarisa kumashure kune ROI model yese, kune zvinhu zvakasiyana-siyana zvine simba guru pakudzoka kwekupedzisira. Kubata zvinhu izvi zvinobatsira pane kungoderedza mitengo.

• Kusarudzwa kwemamiriro ezvinhu: Kumhanya kwekudzokorodza zvinhu kana paine vanhu vakawanda vanofamba netsoka kwakakwira zvikuru kupfuura kana paine vanhu vashoma vanofamba netsoka
• Kusarudzwa kwemidziyo: Saizi yakakodzera yechidzitiro uye mhando yechigadzirwa chakavimbika zvinoderedza mari yekugadzirisa padanho rekupedzisira
• Kugona kushanda: Hurongwa hwemitengo, kugadzira vatengi, uye kugona kwekutarisira zvemukati sarudza zvakananga muganho wemari inowanikwa
• Kupa simba tekinoroji: Kuongorora mhedzisiro inotungamirirwa neAI uye kuronga kwakangwara kuri kuva chiyero cheindasitiri
• Mhedzisiro yeScale: ROI yechivako chimwe chete yakasiyana zvachose neyezvivakwa gumi, uye kana chiyero chikuru, mutengo wepadivi unoderedza.

Semugadziri, chatinogona kuita kupa kuvimbika kwakanyanya, zvigadzirwa zvehardware zvisingadhuri, uye rutsigiro rwehunyanzvi runogara ruchienderera mberi. Kugadziriswa kwemaitiro ekushanda kunoda kuti vashandisi vagadzirise zvinoenderana nezviwanikwa zvavo uye mamiriro emusika..

Chirongwa chekushambadzira cheelevator  

Mibvunzo Inowanzo bvunzwa

Mubvunzo 1: Ndeipi nguva yakajairika yeROI yezviratidzo zvedhijitari zveelevator?

A: Nguva yeROI inowanzo shandiswa inotangira pamwedzi mitanhatu kusvika gumi nemisere zvichienderana nemamiriro ezvinhu. Nzvimbo dzekutenga dzine vanhu vakawanda vanofamba netsoka dzinowanzo bhadhara mukati memwedzi mitanhatu kusvika gumi, zvivako zvemahofisi mumwedzi misere kusvika gumi nemina, uye zvivakwa zvekugara mumwedzi gumi nemiviri kusvika gumi nemisere. Muenzaniso wemari inowanikwa uye kushanda zvakanaka kwemabasa ndizvo zvinhu zvakakosha.

Mubvunzo wechipiri: Mari inowanikwa pakushambadzira kweelevator inoverengwa sei?

A: Mari inowanikwa inowanzo verengerwa uchishandisa CPM (mutengo pazviratidziro chiuru), CPT (mutengo panguva), kana mamodheru ekurenda emwedzi nemwedzi/pagore. CPM inokodzera nzvimbo dzekutengesa dzine vanhu vakawanda, CPT inoshanda zvakanaka kune vashambadziri vemunharaunda vadiki, uye zvibvumirano zvegore negore zvinopa mari inoyerera zvakanaka. Vashandi vazhinji vanosanganisa mamodheru akawanda.

Mubvunzo wechitatu: Ndezvipi zvikamu zvikuru zvemutengo wezvirongwa zvekuratidza elevator?

A: Zvinhu zvina zvikuru zvinodhura zvinosanganisira hardware (display screen, media player, housing), kuisa (mounting, wiring, network setup), mashandiro (magetsi, internet, kugadzirisa), uye kugadzira zviri mukati. Hardware ndiyo inodhura zvakanyanya pakutanga, nepo mashandiro achimiririra mari inoramba ichidzokororwa.

Mubvunzo wechina: Tekinoroji yeAI inogona kubatsira here kuvandudza mari inowanikwa pakushambadzira pachikirini cheelevator?

A: Ehe. Masisitimu anoshandisa AI anogona kugadzirisa hurongwa hwekushambadzira zvichibva padata rekufamba kwenguva chaiyo, kugonesa mitengo inochinja-chinja yenzvimbo dzakasiyana dzenguva, kugadzira mishumo yekuongorora mashandiro evashambadziri, uye kutobatsira mukugadzira zvemukati. Hunhu uhwu hunobatsira vatengesi kuwedzera mari inowanikwa nekushambadzira uku vachichengetedza kubatanidzwa kwevateereri.

Mubvunzo 5: Ndeipi saizi yechidzitiro yakanakira kuratidzwa kwekushambadzira kweelevator?

A: Kune akawanda maelevator cabins, 19 kusvika 27 inches ndiyo nzvimbo yakakodzera. Skirini inofanira kuiswa pakakwirira pakati nepamusoro pemadziro uko vafambi vanotaridzika sevanhu. Skirini dzakakura mumakabhini madiki dzinogona kunzwa sekunge dzinopindira, nepo mascreen asina kukura angasabata pfungwa. Saizi chaiyo inoenzanisa kuoneka nekunyaradzwa.