Kushambadzira kwekunze kwava kuwedzera kukwikwidzana. Mabhodhi ekushambadzira echinyakare, maposta, uye midhiya yekufambisa vanhu ichiri kuita basa rakakosha, asi mabrandi ari kutsvaga nzira dzinochinjika uye dzinoyerwa dzekubata vateereri. Imwe mhinduro inokwezva kutariswa kuri kukura ndeye chikwangwani chekufamba—puratifomu yekushambadzira yedhijitari inopfekwa inosanganisa kufamba kwezvinhu zvine simba.

Mubvunzo mukuru kune vashambadziri hausisiri wekuti kushambadzira kweLCD kunopfekwa kunoshanda here, asi kuti kunopa purofiti iri nani pane kushambadzira kwekunze.

Kune makambani ekushambadzira, varongi vezviitiko, mabhizinesi ekutengesa, uye vanobatanidza zviratidziro zvemabhizinesi, mhinduro yacho inoenderana nezvinangwa zvemushandirapamwe, kubatanidzwa kwevateereri, uye hurongwa hwekuparadzira. Gwaro iri rinotsanangura maitiro ekuongorora ROI yekushambadzira kweLCD inopfekwa uye kuti inopa riini kukosha kwakanyanya kwekutengeserana.

Pfungwa yeWalking Billboard: Chii uye Nei Ichikosha

A chikwangwani chekufamba chiratidziro chekushambadzira chinopfekwa chinobvumira zvekushambadzira kufamba nekambani yekambani panzvimbo pekugara panzvimbo imwe chete. Masisitimu emazuva ano anoshandisa maLCD screen akareruka akaiswa pamabhegi ekumashure, zvichibvumira mabhizinesi kuratidza mavhidhiyo, maanimation, kushambadza zvigadzirwa, maQR code, uye zvemukati zvemushandirapamwe vari kufamba munzvimbo ine vanhu vakawanda.

Kusiyana nezviratidzo zvisingachinji, zvikwangwani zvinofamba zvinounza kushambadzira zvakananga kune vateereri vakanangwa munzvimbo dzezvitoro, kuratidzwa, zviitiko zvemitambo, nzvimbo dzinokwezva vashanyi, uye pakati peguta. Pamwe chete nekutarisira zvemukati zvinoenderana negore, mushandirapamwe unogona kugadziriswa uri kure pasina kutsiva mifananidzo yakadhindwa.

Kushambadzira kweLCD inopfekwa vs Kwetsika dzeOOH: Kuenzanisa Mutengo

Kunyangwe mari inoshandiswa pakushandisa michina yemagetsi yakakwira kupfuura chikwangwani chakadhindwa, zvirimo zvedhijitari zvinogona kushandiswazve uye kuiswa kwakasununguka zvinowanzoderedza mari yekushambadzira nekufamba kwenguva.

5 Mamiriro Ekunze Pakufamba Billboard Outperform Static Sign

Mimwe mishandirapamwe inobatsirwa zvikuru nekushambadzira pamafoni.

1. Kukwidziridzwa kweChikwata cheMugwagwa

Yakanakira kutanga chigadzirwa, mushandirapamwe wemwaka, uye kushambadza pakati peguta uko kutaurirana zvakananga nevatengi kwakakosha.

2. Chiitiko cheMitambo

Chikwangwani chezviziviso chinofamba chiri pedyo nevaoni, zvichiwedzera kuonekwa kwechiitiko chisati chaitika, panguva yacho, uye mushure macho.

3. Kuvhurwa kweChitoro Chekutengesa

Matimu anogona kukwezva vatengi vari pedyo nevhidhiyo yekushambadzira, kodhi yekudzikisa mutengo, uye gwara renzvimbo.

4. Zviitiko zvePop-Up

Mishandirapamwe yekushambadzira kwenguva pfupi inobatsirwa nekushambadzira kunotakurika pasina kuda kuiswa kwechigarire.

5. Mutambo, Maparadhi, uye Kuungana Kweveruzhinji

Mavhidhiyo ane simba anoonekwa munzvimbo dzakazara vanhu uko mabhana echinyakare angasatariswa.

LCD-backpack-snare-show-control-content-management-detailing-backpack

ROI Calculation Framework: Maitiro Ekuyera Kubudirira kwePakufamba paBillboard

Pane kuongorora kubudirira nemaonero chete, mushambadzi anofanira kuyera mhedzisiro yebhizinesi.

Fomura iri nyore yeROI ndeiyi:

ROI (%) = ((Mari Yemushandirapamwe − Mari Yese Yemushandirapamwe) ÷ Mari Yese Yemushandirapamwe) × 100

Mari yemushandirapamwe inofanira kusanganisira:

• Kutenga kana kurenda michina
• Kugadzirwa kwezviri mukati
• Mutengo wevashandi
• Kutakurwa
• Kuchaja uye kugadzirisa bhatiri
• Kutarisira mushandirapamwe

Mari inowanikwa nemushandirapamwe inogona kusanganisira:

• Kutengesa zvakananga
• Kugadzirwa kwevatungamiri
• Kudzoserwa kwemakuponi
• Kushandurwa kweQR code
• Kunyoresa chiitiko
• Kudyidzana kweBrand

Mushandirapamwe wakabudirira zvikuru unosanganisa zviyero zvekubatana kwedhijitari nemhedzisiro yekutengesa inoyerwa.

Zviyero zveKusvika kweVateereri uye Kubatanidzwa

Zvinokosha zveKPI zvinosanganisira:

• Kuonekwa kwevateereri zuva nezuva
• Kuwanda kwevanhu vanofamba netsoka
• Mwero wekuskena kodhi yeQR
• Mwero wekupedzwa kwevhidhiyo
• Kutaurwa kwenhau dzezvemagariro evanhu
• Kudzoserwa kwemakuponi
• Mwero wekushandurwa kwemutobvu
• Mutengo pabasa rega rega (CPE)
• Mutengo pakutenga (CPA)
• Kudzoka pamari inoshandiswa pakushambadzira (ROAS)

Kutevera zviratidzo izvi kunopa mufananidzo wakazara wekushanda kwemushandirapamwe pane kungofungidzira chete.

Chidzidzo Chemuenzaniso: ROI Yemushandirapamwe weStreet Team

Kambani yezvitoro yakatanga chirongwa chemazuva matatu chekushambadzira mumugwagwa panguva yemutambo wekutenga ichishandisa zvinhu zvitanhatu zvinopfekwa Bhegi rekushambadzira reLCD.

Zvakabuda mumakwikwi zvaisanganisira:

• Zvinofungidzirwa kuti vanhu vanofamba netsoka vanosvika zviuru makumi maviri nezvishanu (25,000)
• Kuskena kodhi dzeQR dzinopfuura 1,800
• Kudzikinura makuponi mazana matatu nemakumi maviri
• Kuwedzera kwevanhu vanouya muchitoro panguva dzekushambadzira
• Kuratidzwa kwakanaka kwenhau dzemagariro evanhu kubva mune zvakagadzirwa nevashandisi

Nekuti kuratidzwa wse Zvikashandiswazve pamishandirapamwe yakazotevera, mari yekudyara mumidziyo yakaramba ichiwana kukosha kupfuura chiitiko chekutanga, zvichivandudza zvikuru ROI yenguva refu.

Rendi vs Kutenga: Ndeipi Model Inobatsira Bhizinesi Rako?

Kurenda kunowanzo kukodzera kushambadza kwenguva pfupi, nepo kutenga michina yekushambadzira yeLCD inopfekwa kuchipa mukana uri nani kune kambani inotungamira kushambadzira nguva dzose.

Tanga Purojekiti Yako Yekufamba Nebhodhi reMabhodhi neClientop

Ungave uri kambani yekushambadzira, kambani yekutengesa, murongi wezviitiko, kana musanganisi wezviratidziro zvebhizinesi, kusarudza puratifomu yakakodzera yehardware ingori danho rekutanga. Chirongwa chekufamba chinobudirira chebhodhibhodhi chinodawo kuonekwa kwekunze kwakavimbika, manejimendi yezvinyorwa zvinoenderana negore, hupenyu hwebhatiri hurefu, uye kuiswa kunogona kuwedzerwa.

Vatengi inopa mhinduro yeLCD yekupfekwa inopfekwa yeOEM neODM yakagadzirirwa mishandirapamwe yekutengeserana, ichibatsira vanobatana kutanga mapurojekiti ekushambadzira ane simba guru nemidziyo yakavimbika uye rutsigiro rwehunyanzvi.

Mibvunzo Inowanzo bvunzwa

Chii chinonzi bhodhi rekufamba?

Chikwangwani chinofamba-famba chiratidziro chekushambadzira chedhijitari chinopfekwa chinobvumira zvekushambadzira kufamba-famba nevamiriri vemakambani munzvimbo dzeveruzhinji.

Magadzirirwo ehunyanzvi ebhegi remusana

Kushambadzira kweLCD kunopfekwa kunoshanda zvakanyanya kupfuura zvikwangwani zvechinyakare here?

Pama campaign emafoni, kuratidzwa, kushambadza muzvitoro, uye zviitiko, kushambadzira kweLCD kunopfekwa kunowanzoita kuti vanhu vabatanidzwe zvakanyanya nekuti kunosvika kune vateereri zvakananga pane kuvamirira kuti vapfuure nenzvimbo yakatarwa.

ROI yekufamba pabhodhibhodhi inoverengwa sei?

ROI inoyerwa nekuenzanisa mari inowanikwa mumakwikwi kana kukosha kwebhizinesi nemari yese yemidziyo, vashandi, kugadzirwa kwezvinhu, uye kuitwa kwemakwikwi.

Ndinofanira kurenda kana kutenga michina yekushambadza inopfekwa here?

Kurenda kunoshanda zvakanaka pazviitiko zvinoitwa kamwe chete, nepo kutenga kuchiwanzova nemutengo wakaderera kune mabrandi ari kuronga mishandirapamwe yakawanda gore rega rega.

Gwaro-rekutenga-rekutambisa-rekutambisa-reLCD

Ndeapi maindasitiri anobatsirwa zvakanyanya nemabhodhi ekufambisa?

Zvitoro, kuratidzwa, mitambo, kugamuchira vaenzi, kushanya, varaidzo, mayunivhesiti, uye masangano ekushambadzira ndedzimwe dzenzvimbo dzinonyanya kubatsirwa nekushambadzira kwedhijitari kunopfekwa.